Thanks to Davido, the World believes most Nigerians have 30 billion in our Bank accounts and with Folorunso Alakija’s recent spend of 5 million pounds on an extravagant wedding display for her beloved son… no wonder the World pays attention when Nigerians get married!
My last blog covered my personal experience as a bridesmaid at a Nigerian traditional wedding which wasn’t too kind to my pocket by the way , lol. Do you remember me mentioning a lady at the wedding who was coordinating the brides movements and outfit changes? Well, her name is Oluwatosin (Tosin) Agboola, bridal stylist and founder of TWM Super interested in what exactly she does, I pulled her aside to ask her some questions.
1. What is The Wardrobe Manager? The Wardrobe Manager is Nigeria’s premier bridal styling company and we strive to offer not only the perfect wardrobe but a convenient and reliable shopping experience for brides.We lend our expertise and passion for bridal fashion to each bride we have the pleasure of styling. We also create the bride’s preferred bridal look turning her wedding wardrobe into a powerful expression of her personalitan and style.
2. Is there a market for the bridal industry in Nigeria? Yes, definitely. We have an array of bespoke wedding dress designers and bridal salons who are fast gaining momentum. We also have a growing market of suppliers who provide bridal fashion accessories. I believe Nigeria will get to a point where brides no longer have to fly abroad to search for their wedding dresses and other fashion elements.
3. What are the challenges of a bridal styling company? With a limited marketing and advertising budget, it has been very difficult to reach a wider audience and create more awareness. This has made the company rely more on social media marketing, referrals and word of mouth marketing. So far, it has worked well for me as I continue to expand the business. However, I still need to invest more in advertising and marketing the company.
4. My final question to her was why weddings? And wasn’t she afraid of dealing with bridezillas… She answered saying, “ Wedding planning is an overwhelming process which usually doesn’t enable a bride to find the time to explore the options available to her in terms of selecting her outfits. This is further compounded when a bride is very particular in terms of her taste or for instance, has a large bridal party which she needs to coordinate, as she would need to consider a number of factors in selecting the style of their dresses and accessories and at the same time, ensuring she stays within their budget.
For this reason, we spotted the need for a bridal stylist- one who would be able to take the burden off her and who she can trust with the task of overseeing and coordinating her wardrobe and that of her groom, mother or bridal party whilst she’s able to focus on other important things.
With TWM, a bride will be provided with guidance to ensure her personality is expressed through her style. A bride will have assurance that there’s someone in charge of her look, who is making sure that all details are accounted for. She has that extra peace of mind that a fashion emergency is not going to impact her big day and she’s at her very best!
So there you have it! She calls herself a bridal stylist and I call her a bride’s best friend!
– Stay Fabuloand
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Bridal styling: The Wardrobe Manager